Change of mind, change of policy...

 

(picture of work in progress just to pretty up this post, more on the Foxes next time)

Since my previous post, I have given the whole selling from patterns a lot of thought, in addition to reading Abby's post and the comments made for her 'softie's for sale' series.  It made me think back to my time working within the craft kit industry, marketing, added value and various other technicalities of running a business.

All of this has led me to a conclusion, and that is to have a change in policy.

I've amended the tutorial page on the blog, and also the sidebar, but in short, it means craft items made using any of my free tutorials and PDF patterns (which are coming soon!) can be made to sell. 

There are a few stipulations noted within the new policy page, nothing too major though.  Unfortunately, the new policy does not cover the patterns from the books, Countryside Softies, Little Birds and Countdown Calendars.  Published books come under a different banner as the copyright restrictions are set by the publisher, not me. 

My hope is that this is an enlightening decision, and also make future PDF patterns have a greater appeal to purchase.  What do you reckon, good idea??

Not going to link, not going to name names...

...that would just be crass.  Now, I know people are making items from my book and selling them.  If you go to Etsy and search the term 'fox softie', a fair few of the front cover design pop up.  Officially, you are not supposed to.  It says so within the copyright section at the front of the book.  But do you know what?, I actually don't really mind.  Lets be honest here, I'm not made of money and I don't know anyone in the legal profession, so chasing down small independent sellers is not something I can afford to get into.  That, however does not mean it is open season.

A few sellers have emailed to ask first.  A few have gone ahead anyway, but have credited the book in the product description, and I appreciate the honesty in doing so.  

A small few have claimed my designs to be their own.

Just bear in mind that I too, am a small independent seller.  I still make things from my own patterns to sell.  Any confusion over copyright can potentially impact on my business too, which, given how much I do already give away in the form of free tutorials, is frustrating.

I didn't make a huge amount from writing the book.  Enough to buy a new washing machine after destroying my old one felting wool.  The book was a labour of love so, please play nice.

The moral of the story is...

I've used these cushions to illustrate other blog posts in the past, and this time, it's to talk about promotion.  When I began blogging in 2007, I was very keen to forge some kind of online and printed press presence for 'Lucykate Crafts...' and have to confess to having undertaken a few projects which, on reflection, I should have avoided.  One, that seemed like a good idea at the time, was off the back of an article in a UK based sewing & crafts magazine (I won't name it as the magazine has since folded). 

I was approached to write a short piece about craft blogging, and thought that it would be good to maximise this press exposure and also offer 2 giveaways.  The alarm bells should have began to ring as to whether this particular magazine and I were on the same wavelength, when I spotted some of the craft blogging article had been re-written to a point where it just didn't sound like me, the strapline of the whole piece, being something I would just never say.

The giveaways were 2 cushion covers, like the ones illustrated above.  The 2 winners, selected by the magazine, were then contacted by me to find out what wording they would like embroidered onto the cover.  However, one of the winners did not reply until a few weeks later, by which point the response I got was a very abrupt 'Where is my cushion?'.  I explained that I had been waiting for their response on the embroidery, and lets just say our working 'relationship' went downhill from there.  They, possibly assuming I was trying to get out of making the cushion cover (I wasn't, although I did try and make the point that it would have to be fitted around paid work), and me finding their attitude to be just plain rude.

It might be considered to be unprofessional of me to be talking about this here, but I have an official website which is where things remain on a more serious level, I do think the beauty of blogging is that it serves as a platform through which to be able to talk a little more candidly.  So, what's the moral of this story?  Well, I guess it's a way of saying to any other craft bloggers out there who are feeling a little lost as to how, where and when are the most effective ways to promote what you do ::

1. Think about what you are hoping to get out of any offers of promotion that come your way before committing eg, exposure, blog traffic, sales etc.

2. Research the target audience that any promotions via whatever source are going to hit, does this audience match up with your own?
3. Don't undersell yourself.  All too often, craftspeople are expected to give work and ideas away for free in return for a little exposure.  It's not a bad thing to ask 'ok, I'm expected to give you all this, but what's in it for me?' 

As for the 2 cushion covers...,

well, one of the recipients sent me a lovely note afterwards saying how much she loved it and thank you.  I (fortunately) never heard a thing from the other person again!

How much...??!

In addition to selling handmade craft items through online market places like Etsy, I often, as I imagine most blogging crafters also do, get a lot of speculative email enquiries.  The difference I find with being approached in this way, is that when a potential customer is browsing through an online shop, they can already see the prices there next to the item.  But when someone makes a direct enquiry, they genuinely have very little idea how much a commissioned item is potentially going to cost, and they are, in my experience, usually a little shocked.  Even though the asking price may well not be particularly high.  Herein lies my personal pricing dilemma, one which I suspect other crafters may well recognise.

I find myself cringing, when replying back with a price.  Then I ask myself, why is it making me cringe so much?  There are no hard and fast rules when it comes to pricing craft items, and most crafters will already know this basic formula for working costings out,

materials + labour + overheads = minimum sale price

what about this next formula?

materials + labour + overheads + % profit = minimum sale price

I quite often feel like 'profit' can be a bit of a dirty word.

Looking at this another way, this time in terms of a comparison to drawing a salary.  A small softie, eg a cotton reel pincushion, lets say I charge £12 ($18.34).  It takes just less than 2 hours to make from start to finish, so divide £12 by 2, and that's £6 ($9.17) an hour.  In the UK, from October, the minimum wage will be £5.93 ($9.06) an hour.  Am I, despite being Degree educated and having 12 years worth of industry experience, really only worth 7p (11¢) more?

But can I realistically charge more than £12?  In all honesty in the current global financial climate, no I don't think I could.  The end product is after all, despite being handmade, just a pincushion.  Which leads me to ask, do I automatically devalue it myself by making it into something practical?  If the same item was marketed as an art object instead eg, vintage cotton reel soft sculpture, how much impact, if any, would this subtle re-branding have on its commercial value?

The answer lies partly in breaking down the business model behind each product any crafter makes.  Looking at the figures I've quoted above, a cotton reel pincushion would not be classed as a commercially viable product.  They take too long to make (or I probably need to speed up) when compared to the income generated.  I make them because I like to make them and they look cute.

I am certain I can't be alone in feeling like this, and hope this post will open up a bit of a discussion about pricing as I would dearly love to hear your experiences...